I recently visited this shop in the Park Slope section of Brooklyn and left with mixed feelings. I have heard about this shop and a friend had told me about their gear, so i was curious to see what they have to offer as well as check out their line. The shop is pretty nice, small but neatly put together. Some brooklyn focused artwork on the walls, a decent sneaker selection and…it kind of ends right there. There are a limited amount of t-shirts available, and out of 4 shelves one featured exclusively Rogue Status, which i would consider somewhat played out. It is a skate company owned by Rob Dyrdek, and even though i appreciate DC, Rob and his business ventures, the design with the guns going diagonally across the shirt has been rocked to death. On the other hand i must say that that the tees and hats by premium goods, with the word “brooklyn” across in a simple font but with each letter in a different color and on a neutral background is fresh as hell. It’s a very simple way to make a clean, impressive shirt / hat and since a garment with simply “brooklyn” on it has been done a million times, they managed to make an interesting and clean version of it. I really liked it and might go back to cop one of each.
Now let me discuss what left a sour taste in my mouth: first of all, the selection was very limited. A few tees, even less hoodies / jackets, and one style of hat (their own) in 4 colorways. Though the sneaker selection was not bad at all, the rest is really slim pickins. “Why have a shop ?” is the eternal question with nyc streetwear stores. There is a reason why only the shops with great selection stay in business, and even a lot of them are struggling. But the coup de grace for me was really the complete and absolute lack of any service whatsoever. The owners (as i came to find out), chilled outside the store chatting with each other. No one even entered the store while i was in there. No “hey check this out” or “let me know if you like something” or “hey we just got these dope sneakers in”. There used to be such a thing as a hustle, but these days it seems like everyone is too cool to even budge. Or scared to. Now i understand that you’re the king of the universe for owning a shop, but you’re just being rude, pathetic and downright an asshole, for ignoring your clientele. It’s just tiring. No wonder these shops are folding one after another. To be honest: Good Riddance! Shove that attitude where the sun don’t shine, and make room for people who are genuinely interested in the hustle, in providing quality gear to their clients and who are interested in meeting people and creating a streetwear community. I felt like i was not even allowed to step foot in that place. What a pathetic bunch.
If you feel like copping some of their gear, i say go ahead, it’s pretty cool. But if you expect to be treated like a human being, yeah…not gonna happen. All in all, don’t waste your time on this shop. There are much better ones where the staff actually cares about you and spends time helping you select cool gear as well as introduce you to lines you might have never heard of.
The hustle is officially dead. It’s just a bunch of posers. Next!