Obey Brand Clothing

I Used to be a die hard fan of Obey clothing now I find my self checking out obey gear just to see how they are trying to capture the mainstream market. I don’t really need to go over the Histroy of Obey because if you are reading a streetwear blog you already know. But from the base of fashion to what Obey as become I must give them a big thumbs down for their shirt desgins. Come on really who still makes all over prints no one that has any fashion Ideas. Not only is it an all over print they are still trying to push the I am so cool because I am so RETRO tape look.

But on the other hand????? I do have to give obey a little credit(or do I) they are trying some what to become a clothing line, and not just a t-shirt line. This Port coat is a great start. But I think for now I am going to have to step off of the Obey bus, if need be go back to just the basic logo and in the mean time fire your designer.